Creating with purpose, designing with heart.

Hi, I’m Alaa!

I design with purpose—crafting strategic, human-centered experiences that are accessible, inclusive, and impactful. Currently a Lead XD/Product Designer at Slalom, I drive end-to-end design, mentor teams, and champion solutions that align user needs with business goals.

I’ve designed for industries spanning the public sector, non-profits, travel, financial services, energy, and more. My approach is rooted in both creativity and systems thinking—skills I honed not just in UX, but also in my earlier career as an architect in Paris 🥐. The design process (whether for physical or digital spaces, always requires the same core principles: understanding users, solving complex problems, and creating functional, engaging experiences.

I hold two master’s degrees, am fluent in English, French, and Arabic, and thrive in cross-functional, diverse environments, bringing a global perspective to every project.

My Process & Skills

    • Lead UX/UI design across Public Sector, Non-Profit, Financial, Energy, Travel, logistics, and Retail industries

    • Conduct research, user interviews, and heuristic evaluations to inform strategy

    • Develop personas, journey maps, and insight reports to align teams on user needs

    • Facilitate workshops to drive ideation, prioritization, and strategic decision-making

    • Design user-centered solutions that drive impact

    • Create wireframes, high-fidelity mockups, and interactive prototypes

    • Build and maintain design systems for consistency and scalability

    • Champion accessibility and sustainable design principles

    • Conduct usability testing and iterate based on user insights

    • Optimize designs through research, analytics, and business needs

    • Advocate for human-centered design while balancing business goals

    • Mentor designers and foster a culture of innovation

    • Partner with cross-functional teams to deliver seamless user experiencesAlign team members with projects through strategic staffing efforts

Some companies I’ve enjoyed designing for:

  • "Alaa was a key asset to the success of the GenAI program at United. In this fast-paced, high-visibility project, her ability to deliver high-quality work quickly—whether creating materials, facilitating workshops, or designing user experiences—was invaluable. Her creativity, attentiveness to the client’s needs, and quick, smart design solutions were evident in the ‘Every Flight Has a Story’ use case. Alaa’s methodical approach, clear communication, and focus on valuable outcomes have strengthened our partnership with United. It’s been a pleasure working with her."

    —Papa N., Director at Slalom

  • "Alaa was a crucial partner throughout the project, from research and workshops to delivering standout designs. Her thorough heuristic assessment earned stakeholder trust early on, and her clickable prototype impressed the CTO and became a key asset for future pitches. Even in challenging moments, she brought flexibility, dedication, and a willingness to dive in wherever needed."

    —Jessica P., Senior Principal at Slalom

  • "Alaa was essential to the success of the Vibrant Impact Page, expertly guiding a high-need client while keeping the project on track. She took ownership of the vision, ensured alignment with governance requirements, and seamlessly balanced client needs with design best practices. Her leadership, strategic thinking, and user journey expertise shaped a cohesive microsite. It was a pleasure working with her, and I have every confidence in her ability to lead and mentor in future projects."

    —Bonnie J., Senior Solution Owner at Slalom

  • "Alaa’s leadership and mentorship made my first project at Slalom a seamless experience. She guided me through the design process, shared invaluable Figma insights, and fostered a collaborative workflow. Her ability to facilitate sessions, lead presentations, and problem-solve impressed both our team and the client—ultimately contributing to Slalom winning more work. I’m grateful to have learned from her."

    —Ellyn L., Associate Consultant at Slalom

  • "Alaa was instrumental in shaping the vision for the Vibrant project, earning the client’s trust through thoughtful, user-focused design. Her ability to anticipate needs meant stakeholders had full confidence in her work. She also collaborated closely with developers, balancing design integrity with practical implementation, ensuring a smooth and timely delivery. Working with her was a pleasure."

    —David S., Architect at Slalom