Creating with purpose, designing with heart.
Hi, I’m Alaa!
I design with purpose—crafting strategic, human-centered experiences that are accessible, inclusive, and impactful. Currently a Lead XD/Product Designer at Slalom, I drive end-to-end design, mentor teams, and champion solutions that align user needs with business goals.
I’ve designed for industries spanning the public sector, non-profits, travel, financial services, energy, and more. My approach is rooted in both creativity and systems thinking—skills I honed not just in UX, but also in my earlier career as an architect in Paris 🥐. The design process (whether for physical or digital spaces, always requires the same core principles: understanding users, solving complex problems, and creating functional, engaging experiences.
I hold two master’s degrees, am fluent in English, French, and Arabic, and thrive in cross-functional, diverse environments, bringing a global perspective to every project.
My Process & Skills
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Lead UX/UI design across Public Sector, Non-Profit, Financial, Energy, Travel, logistics, and Retail industries
Conduct research, user interviews, and heuristic evaluations to inform strategy
Develop personas, journey maps, and insight reports to align teams on user needs
Facilitate workshops to drive ideation, prioritization, and strategic decision-making
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Design user-centered solutions that drive impact
Create wireframes, high-fidelity mockups, and interactive prototypes
Build and maintain design systems for consistency and scalability
Champion accessibility and sustainable design principles
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Conduct usability testing and iterate based on user insights
Optimize designs through research, analytics, and business needs
Advocate for human-centered design while balancing business goals
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Mentor designers and foster a culture of innovation
Partner with cross-functional teams to deliver seamless user experiencesAlign team members with projects through strategic staffing efforts