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About me

Hailing from Casablanca, I studied and worked in Paris, and now call Chicago home. I practice (and am certified in) User Experience Design, a field that harmonizes well with my former career as an architect of buildings. I have two master’s degrees and nine years of experience in designing the ideal experience for users, solving problems and face-to-face client interaction.

My past work includes architectural and urban planning design, interior and furniture design, the renovation and reevaluation of buildings, and public participation in urban design. In architecture (and not unlike user experience design), we start by defining the problem, understanding our users, and devising possible solutions—to creating plans, sections and 3D models, just like wireframes and prototypes. The two fields are very similar and full of many parallels.

Check out a company I started: www.mubdian.com.

 

Process
+ Skills

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DISCOVERY:

Competitive Analysis
Heuristic evaluations
User interviews
Survey creation

CONCEPTING:

Process Flows
Sitemap
Journey mapping
Wireframing

PROTOTYPING AND USER TESTING:

Prototyping
Usability testing
Refining the design

Work

Fitted

A responsive web app that motivates users into an exercise routine suiting their level, schedule, and interests.

Helpster

A desktop and mobile app that puts live, trusted experts for various topics at your fingertips.

Vocalia

A mobile app that empowers people to a learn new vocabulary of various languages in a fun way.

Architecture-related

My roots come from Architecture and urban planning. Here is a collection of visuals from some projects I worked on.